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All About High End Fashion High end fashion mostly involves marketing fashion designs based on the current fashion trends set. Notable designers have been in the frontline to determining what kind of fashion trends people will embrace High end fashion designs are usually of high quality and high pricing to complement the quality. To distinguish the high end fashion from the mass design markets, high end brands usually input distinct naming or branding of the items. The price of high end fashion greatly lies the influence they are deemed to bring about hence range from moderately to very dear. The high end fashion items find themselves brought to the public through fashion magazines as well as physically on high end fashion runways. These high end brands produce custom-to-wear clothes which is completely contrast to the ready to wear market whereby clothes are produced in large amount to be worn by whoever they fit. The intermediaries who determine how far the trend will reach out to the general public are usually the celebrities and fashion designers. High end fashion trends have opened the fashion merchandising career whereby his or her main task is to forecast the upcoming trends and make sure that fashion retails are stocked with the selected fashion items. Fashion merchandisers work with high end fashion designers and buyers so as to create the best combinations fashion branding appealing and attractive to the clientele.
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The scarcity made by the custom-to-wear feature makes them prestigious hence the industry keeps thriving. The quality commitment shown by the designers in the high end brands makes clients feel the quality guarantee perception. High end are able to differentiate their niches and target clients from the general market by providing fashion consistent in quality as well as value for their money.
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It is a fact that most people can't afford to have their clothes custom-made hence the high end fashion uses this to make the clients privileged about affording what most can't afford. The trend begins when the brands produce and exhibit quality commitment to the designs which in turn attract high end buyers who buy whatever it is that amicably represents the value that they hold. High end brands have an attribute of purposefully turning down make-to-orders so as to create the scarcity illusion so that when they produce it people will definitely appreciate and want the fashion or design produced. High end fashion demands quality pricing as well hence bringing about price segmentation which actually qualifies the brand to be high end.